Jelli Noise

What can the evolution of maps teach us about algorithms?

BY Ryan Roberts ON September 19, 2017 IN Tech Industry News

You’re probably wondering how a story about maps can possibly relate to radio buying software, but stick with us for a minute and we’ll explain.

Basic Technology

Twenty years ago, we used physical maps to get places. That’s right, paper maps. It wasn’t always the most convenient solution, but thanks to some basic technology we were able to get from point A to point B.

Next came the internet era and we were introduced to online maps. If you don’t remember, this was revolutionary! For the first time, you could dial onto the internet, search for the desired location, and print out step-by-step instructions for your route that were determined by an algorithm.

Contemporary Technology

As with all technology, things improved within another couple of years. Thanks to the improvement of algorithms, we gained access to real-time data such as traffic reports and fastest routes overlaid on top of the online maps we grew to love. Now, not only can you get from point A to point B, but you also know your exact arrival time. We can probably all agree that this works a lot better than using paper atlases and street guides.

Did you know that the same applies to radio ad buying?

Traditionally, radio buying is complicated and time-consuming. Buyers are able to make the buys that they need, but the process could be more efficient. As a solution, we introduced our programmatic radio buying software last year and kicked off a new era of radio ad buying. A couple of weeks ago, we announced the latest release of our improved software, SpotPlan 2.0®, as well.

Much like the algorithms mentioned above, our Mint® algorithm helps you optimize your time and energy. Mint was designed to build radio ad packages that maximize GRPs or impressions per dollar in minutes.

Futuristic Technology

We love looking to the future, so let’s talk about some next level technology. Have you heard about driverless cars? We believe in the impossible and so do the teams who are perfecting self-driving vehicles. Big tech companies are investing in driverless cars that are capable of traveling without human operators. How crazy is that?

This is just a glimpse into the possibilities that exist thanks to algorithms and the constant improvement of technology. Just wait until you see what we’ve got up our sleeves in regards to incorporating personalized audio advertising!

Futuristic thinking is one of our favorite topics and we’ve got a lot to say about it. Stay up-to-date and receive insider notifications about the future of programmatic audio ad buying by signing up for email updates. You may also want to check out a story about a Northwest radio buyer’s experience transitioning into the era of using technology for her broadcast radio buys that we shared last week.

Ryan Roberts

Ryan Roberts