Jelli CEO Michael Dougherty says that people who aren’t familiar with the concept of crowd-sourcing “shouldn’t underestimate the desire of people to contribute to things they care about. [This desire] can lead to also wanting to make an imprint in some way and also feeling like they’re part of a community around them.” He continues, “In the context of radio, it pulls people together around a radio station where they feel like they can contribute to something they care about and a brand they connect with. They feel part of a community they helped shape. I think that’s a super powerful component of crowd-sourcing.” Read the full article »

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