Does Social Engagement Equal Higher Ratings?
BY Jelli ON April 10, 2013 IN
The folks at Jelli believe so. The company says it has new data that shows a direct correlation between an increase in social engagement with higher ratings. During a 13 week period, Jelli measured weekly active registered users who were using Jelli’s online or mobile app to vote to choose the music played during live broadcasts on five different radio stations based in four cities across the United States. Read the full article »