Jelli has launched SpotPlan, the first programmatic buying platform for radio advertising.”SpotPlan disrupts how network radio has operated for decades, replacing inflexible network ‘vehicles’ and antiquated spreadsheets and email-driven processes. Media buyers can now target audiences with SpotPlan and its powerful data-driven tools, buy optimized plans with dynamically generated lineups, and run ads automatically nationwide,” said Mike Dougherty, Jelli co-founder and chief executive officer. Read the full article »
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