The company is using its technology backbone to approach national advertisers. Using Jelli’s servers in each affiliated station, it effectively creates a form of ad insertion for on-air broadcasts. “The way radio spots are delivered in 2013 is the same as 2003 or 1993 — it just hasn’t really changed,” CEO Mike Doughtery says. Jelli is shaking that up with its technology that works with the local automation system. Read the full article »
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