Jelli has completed its transformation from a listening app to an ad platform with today’s announcement of SpotPlan, which Jelli claims is the first programmatic advertising platform for radio. Programmatic ad-buying is well-established on the Web at large, and is used for planning ad campaigns in streaming audio. Jelli’s announcement seeks to bring broadcast radio into the digital age for presenting ad inventory and building a media buy in a cloud-based system. Read the full article »
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