Marketron and Jelli have announced the planned integration of the Jelli RadioSpot Ad Server with Marketron’s Mediascape open platform. The strategic partnership will allow stations to manage the sale of inventory directly to programmatic buyers from within the Marketron’s interface. As part of the agreement, Marketron will license Jelli’s RadioSpot Supply API to enable the Mediascape open platform to programmatically price, package and sell inventory through RadioSpot. Read the full article »

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