Media business software company Marketron and program ad platform provider Jelli are teaming up. Marketron is integrating Jelli’s RadioSpot Ad Server with the Marketron Mediascape platform. By pairing the real-time ad serving and reporting capabilities of the RadioSpot Ad Server with the Mediascape platform, Jelli and Marketron say they’re creating a supply-side platform that will increase revenue opportunities for radio stations by making it easier for advertisers to buy and run ads. Read the full article »
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