Programmatic ad buying has caught on for desktop and mobile ads, and it has slowly crept into the more traditional worlds of radio and television. For the latter two, a more data-driven approach to buying coupled with some automation constitutes “programmatic.” It’s not real-time bidding (RTB), but it’s more programmatic than previous methods. That new-age approach is attracting marketers, at least according to Jelli’s Q1 success. Read the full article »


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