Jelli Noise

Social Media and Radio: They go together like peanut butter and jelly

BY Jelli ON April 11, 2013 IN
The world of linear broadcasting is embracing social media, but debate remains as to how engagement can drive the bottom line for traditional media. However, new research in both television and radio is showing that getting the crowd involved can impact the most important of all metrics for broadcasters: ratings. Read the full article »