Jelli 2017 Year in Review
BY Ryan Roberts ON December 28, 2017 IN Jelli News
Can you hear the music? We sure can. As we approach 2018, we want to take a few minutes to reflect back on a record year by sharing a few major 2017 accomplishments.
It’s our mission to help people more deeply enjoy music and audio experiences by providing the technology that supports free listening through better audio advertising. We took some big steps in the right direction this year.
Introduced Expressway from Katz
Earlier this year, we shared the news that buyers can now connect directly to premium inventory from major radio groups through Expressway from Katz powered by Jelli.
“This is a major milestone for the radio industry,” said Lauren Russo, SVP of Audio and Promotions at Horizon Media. “Expressway from Katz allows us to programmatically access inventory from leading broadcasters, delivering marketers’ messages with data targeting, extensive automation, and real-time monitoring and reporting capabilities in an efficient and cost-effective way.”
Opened new Offices
Come say hi in San Mateo, Boise, ID, and New York City! To support growth in customer activity and volume, we expanded our team and operations. Last spring, we opened new offices in Boise and New York City. You can read more about the expansion here.
Unleashed SpotPlan 2.0
Good news, we’ve uncomplicated the art of radio buying! We took the input of the largest media buying agencies who have been actively using SpotPlan and developed new features to better meet their needs. Based on their feedback, we identified and deployed more than 250 feature enhancements on SpotPlan.
We hope you enjoyed our 2017 year in review. Audio is a hot topic right now, but we’ve been listening for awhile. We’re just getting started, great things are coming in 2018 — stay tuned!