NMT: June 21, 2016
BY Jelli ON June 21, 2016 IN Jelli News
This week we’re excited to see our partners spread the word about Jelli, with programmatic events to discuss the future of ad tech and media buying. In addition, we share more features to help you get the most out of SpotPlan for Advertisers!
Feature of the Week: Plan Splitting
Splitting plans is a flexible feature that is useful in many scenarios. EG when you have a large plan, but only part of the plan has been approved for spending. To lock in your plan inventory, you can split out your plan and book the parts that are approved. This way, while you wait for feedback on the rest of the plan, you don’t have to worry about inventory getting bought by other buyers.
Another example is when you create a plan that you like, but some parts need a little more work before you are satisfied. You can split off the part you want to work on and replan it without worrying about changing the part you like.
To use this feature, go to the plan you’d like to split. Select “Split” from the Action menu. From here, you can select the date from which you’d like to separate your plan. While SpotPlan generates names for your new plans, you have the option of naming them yourself.
New Features: CPP on Enhanced Audiences
As we mentioned in our last update, iHeartMedia Rating Points (IRPs) are now available in SpotPlan. Today, IRP-based CPPs are also available for Enhanced Audience plans and are now visible on your plan details. Enhanced Audience CPPs and iHeartMedia Rating Points (IRPs) are both calculated based on iHeartMedia Enhanced Audience Data.
On Wednesday, June 29, representatives from Jelli will be in Tampa to candidly discuss what new media buys look like and what ad tech’s rapid evolution means to marketers looking for the most creative and meaningful ways to improve the financial and intellectual bottom lines for clients.
For more details and to RSVP for the event, check it out here!