NMT: May 9, 2017
BY Jelli ON May 9, 2017 IN Jelli News
Did you know? Check out some of Jelli’s highlighted features
Work continues nonstop here at Jelli headquarters to update and improve your product experience. This month in particular we wanted to highlight two newer updates that other SpotPlan users are finding helpful when buying on the platform. To that end we’re highlighting the following two product features in more detail in this month’s New Music Tuesday newsletter:
- Setting Daypart Targets for Weekly Goals
- Using Ethnic Data Books for Targeting
Feel free to check them out yourself by visiting SpotPlan, logging in and testing the features out on your next buy.
Highlighted Feature: Daypart Targets for Weekly Goals
- What does it do? We’re excited to share a recent enhancement to Daypart targeting which allows you to specify weekly daypart targets. Now, when you provide a specific percentage target for a given daypart, and select ‘Weekly” for goal distribution, the algorithm will make every effort to meet those daypart targets in each flight week, rather than only meeting the goal at the overall plan level.
- How do I use it? A few simple tweaks of your Daypart setup allow you to customize your weekly distribution to fit your needs.
Highlighted Feature: Target Ethnic Data Books in Spot Buying Environments
- What does it do? In an effort to provide you with the most sophisticated spot radio ad targeting possible we have incorporated Nielsen’s Ethnic Data Books in SpotPlan. Now with this data you can make your buys as relevant to your clients’ business as possible.
- How do I use it? Simply choose the data book that’s most relevant to your campaign.
To learn more to contact us at Jelli headquarters for more information on these and all Jelli product features!
Dayne has been the most radioactive in our platform over the last 30 days. As part of this prestigious award they will have a featured a quote in SpotPlan!
Keep planning everyone, the next UOTM could be you!
NMT was inspired by the day of the week that the music industry drops new album releases