Emmis Communications and Beasley Broadcast Group Deploy Jelli Radio Ad Platform in Major Markets
Emmis-owned WBLS-FM (New York) and Beasley Broadcast Group’s WJBR-FM (Philadelphia), WQAM-AM (Miami) and KKLZ-FM, KOAS-FM, KVGS-FM, KCYE-FM (Las Vegas) to add RadioSpot™
SAN MATEO, CA – August 19, 2014 – Jelli (www.www.jelli.com), the programmatic advertising platform for radio, announced today that it has signed agreements to deploy RadioSpot, it’s cloud-based ad server for broadcast radio, with Emmis-owned WBLS-FM based in New York City and Beasley Broadcast Group’s radio station in Philadelphia WJBR-FM, Miami’s WQAM-AM and Las Vegas stations KKLZ-FM, KOAS-FM, KVGS-FM and KCYE-FM.
RadioSpot automates radio advertising, combining the technology of online ad-tech with the significant reach of terrestrial radio advertising. The ad platform integrates with advanced buying and planning tools and supports all major third-party broadcast traffic systems.
RadioSpot is now deployed at over 400 radio stations in over 185 cities nationwide, reaching 60 million people weekly. The deployments signal the expansion of Jelli’s platform in the top-ten markets of New York and Philadelphia and the addition of new markets Miami and Las Vegas.
Jelli’s RadioSpot ad platform makes buying radio advertising faster and easier, significantly increasing the control, accountability, and real-time transparency of campaigns. Radio stations benefit from fewer errors, better insights, higher revenue and lower costs.
“The benefit of deploying Jelli’s RadioSpot at another one of our New York stations is significant. We installed RadioSpot at Hot 97 earlier this year and the team has had a positive experience with the platform’s ability to serve ads programmatically,” said Doug James, Director of Sales for Emmis Communications’ WBLS/HOT 97 Radio in New York. “RadioSpot has removed the hassles that come with the old-school methods. We no longer have to wait for creative assets, manage logs or submit internal affidavits helping us to save time and money.”
“RadioSpot enables broadcast radio to keep pace with the needs of marketers in the age of programmatic advertising, maintaining radio’s position as the most vibrant and effective medium for national and local advertisers,” said Mike Dougherty, Chief Executive Officer, Jelli.
If you’re interested in learning more about Jelli’s RadioSpot™ platform please visit http://www.www.jelli.com
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About Emmis Communications Corporation
Emmis Communications Corporation is a diversified media company, principally focused on radio broadcasting. Emmis operates the 10th largest publicly traded radio portfolio in the United States based on total listeners. Emmis owns 18 FM and 3 AM radio stations in New York, Los Angeles, St. Louis, Austin (Emmis has a 50.1% controlling interest in Emmis’ radio stations located there), Indianapolis and Terre Haute, IN. Emmis’ Radio Division owns stations in markets across the United States, including St. Louis, Indianapolis, Terre Haute, and Austin. Emmis also owns the two most influential hip hop stations in the world, Power 106 in Los Angeles, and HOT97 in New York City.
About Beasley Broadcast Group
Founded in 1961, Beasley Broadcast Group, Inc. is a radio broadcasting company that owns and operates 44 stations (28 FM and 16 AM) located in eleven large- and mid-size markets in the United States. The Company also operates one station in the expanded AM band in Augusta, GA. Operating in Southwest Florida since 1986, Beasley owns four FMs and one AM in the Naples-Fort Myers market including: Sunny 106 WJPT-FM, B103.9 WXKB-FM, 96 K-Rock WRXK-FM, ESPN Radio 99.3
About Jelli Inc. ®
Jelli is the first cloud-based ad platform for the $40 billion global radio market. Our mission is to create the easiest and fastest way to buy and run radio spots. We bring the transparency, accountability and real-time delivery of the web to the offline medium of terrestrial radio. Our patented audio serving platform automates terrestrial radio advertising for advertisers and network operators, reaching millions of listeners weekly and serving billions of ad impressions annually. We are based in San Mateo, California and New York City, and our investors include Relay Ventures, Intel Capital, First Round Capital and several prominent angel investors.
Sue Ellen Schaming
Tuesday, August 19, 2014