Jelli Adds HOT 97 in New York and Other Major Markets to Radio Ad Platform
WQHT-FM (HOT 97), WPWX-FM and WSRB-FM (Chicago), KKDA-FM (Dallas) and WDJQ-FM (Cleveland) to deploy RadioSpot™
SAN MATEO, CA – January 15, 2014 – Jelli (http://www.www.jelli.com) the cloud-based ad platform for radio, announced today that it has signed agreements to deploy RadioSpot™ with Emmis owned WQHT-FM (HOT 97) in New York City, WPWX-FM and WSRB-FM operated by Crawford Broadcasting in Chicago, KKDA-FM run by Service Broadcasting in Dallas andWDJQ-FM in Cleveland. The deployments signal the expansion of Jelli’s RadioSpot™ platform to New York, the largest radio market in the United States, Chicago, the third largest market, Dallas, the fifth largest market and Cleveland, the 18th largest Designated Market Area (DMA) according to Nielsen Media Research.
Jelli’s RadioSpot™ ad platform offers the broadcast advertising industry the ability to significantly increase accountability, measurability and transparency for broadcast radio advertising instantly connecting ads to radio stations across the country, thereby leading to fewer errors, lower costs, better insights and higher revenue and cash flow.
“RadioSpot gives our Network advertisers the ability to combine the significant reach of the HOT 97 brand with Jelli’s unique real-time serving, reporting and analytic capabilities,” said Giancarlo Negovetti, General Sales Manager for Emmis Radio’s HOT 97 in New York. “Jelli’s distinct capabilities makes it easier and faster for us to run Network ads.”
Jelli’s Ad Platform combines the technology of online advertising with the significant reach of terrestrial radio advertising, allowing HOT 97, WPWX-FM, WSRB-FM, KKDA-FM and WDJQ-FM to automate radio advertising, deliver accountability, and increase measurability and transparency to their clients.
“Until now radio stations, networks and advertisers have had to use a decades-old process to buy and run radio ads. RadioSpot automates the process and provides real-time reporting to advertisers,” said Mike Dougherty, Chief Executive Officer, Jelli. “We are so excited to work with our partners and bring Jelli’s platform to New York, Chicago and Dallas. Now advertisers can leverage RadioSpot to reach audiences in even more top markets in the United States.”
Crawford Broadcasting’s General Sales Manager Ruben Cornejo said the detailed insights for ad campaigns and instant validation of spots running on their stations WPWX-FM and WSRB-FM was a major selling point for the team. “RadioSpot’s ability to provide accountability, measurability and transparency to clients enables us to compete against digital platforms for national advertising dollars.”
RadioSpot™ is now live in these major markets. If you’re interested in learning more about Jelli’s RadioSpot™ platform please visit http://www.www.jelli.com.
About Emmis Communications Corporation
Emmis Communications Corporation is a diversified media company, principally focused on radio broadcasting. Emmis operates the 10th largest publicly traded radio portfolio in the United States based on total listeners. Emmis owns 18 FM and 3 AM radio stations in New York, Los Angeles, St. Louis, Austin (Emmis has a 50.1% controlling interest in Emmis’ radio stations located there), Indianapolis and Terre Haute, IN.
Emmis’ Radio Division owns stations in markets across the United States, including St. Louis, Indianapolis, Terre Haute, and Austin. Emmis also owns the two most influential hip hop stations in the world, Power 106 in Los Angeles, and HOT97 in New York City.
About Crawford Broadcasting Company
Crawford Broadcasting Company is the industry leader in reaching radio’s most loyal and responsive audience, providing the very best in Christian and secular programming with cutting-edge radio station facilities.
Founded in 1958, the Crawford Broadcasting Company has a rich history as the pioneer in Christian broadcasting. The company currently operates 24 AM and FM radio stations in 10 markets from coast to coast. Strong clusters with exciting possibilities and economies of scale exist in Chicago, Detroit, Rochester, Denver, St. Louis and Birmingham.
About Service Broadcast Corporation
Service Broadcast Corporation specializes in Urban radio formats. We are privately owned and have been in business for more than 30 years and operating in the same Urban format.
WDJQ (92.5 FM, “Q92”) is a radio station in Alliance, Ohio, operating with a Top 40 (CHR) format. It serves the Canton, Ohio radio market. WDJQ is owned by the family company of Don Peterson, the former publisher of the Alliance Review newspaper, and is co-owned with AM station WDPN.
About Jelli Inc. ®
Jelli is the first cloud-based ad platform for the $40 billion global radio market. Our mission is to create the easiest and fastest way to buy and run radio spots. We bring the transparency, accountability and real-time delivery of the web to the offline medium of terrestrial radio. Our patented audio serving platform automates terrestrial radio advertising for advertisers and network operators, reaching millions of listeners weekly and serving billions of ad impressions annually. We are based in San Mateo, California and New York City, and our investors include Relay Ventures, Intel Capital, First Round Capital and several prominent angel investors.
Sue Ellen Schaming