(SUTHERLIN, OR)  – October 3, 2011 – Brooke Communications and Jelli (http://www.jelli.com) announced that they launched over the past weekend Jelli’s innovative 24-hour social radio format on Sutherlin, Oregon’s KSKR-FM, owned by Brooke Communications.

KSKR-FM flipped it’s format to become “Jelli 101.1” playing 100% user controlled pop music hits. Roseburg, Sutherlin and Douglas County music fans are now in control of the songs being played on the air, 24 hours a day, 7 days a week. Listeners will be able to choose in real time every song that plays on the air via the radio station’s websitehttp://www.541radio.com/jelli/, or Jelli’s free iPhone app.  Listeners can join in a highly social experience, meeting other community members, chatting, choosing songs and having fun with many of the features of Jelli’s platform like voting, rocketing and bombing tracks to shape the playlist.

“Usage of the social web is exploding, and with Jelli we are tapping into a generation of radio listeners who use social sites like Facebook and smart phone apps every day,” said Brian Prawitz, Operations Manager, Brooke Communications. “We’re excited to launch the most interactive, social radio station for Roseburg, Sutherlin and all of Douglas County.”

KSKR-FM is taking advantage of Jelli’s recently launched integration with the new Facebook Platform music features, which were released last week at Facebook’s f8 developer conference. These features help KSKR-FM increase awareness of their new interactive Jelli station within the Facebook news feed and ticker, driving audience growth and engaging Facebook users.

KSKR-FM is the third station nationwide to launch Jelli’s new 24-hour social radio format. Jelli launched two 24/7 Jelli branded stations in Las Vegas over the summer, 96.7 KYLI-FM and 94.5 KXLI-FM, to great success. Jelli’s listener controlled experience has been validated nationwide over the last year in over 25 markets including New York, Los Angeles, Boston, Philadelphia, Atlanta and Las Vegas.  Over this period, Jelli proved that it can drive strong ratings performance, time spent listening and user engagement.

Jelli users can vote for songs online or via the free Jelli iPhone app (https://www.jelli.com/iphone), share songs on Twitter and Facebook, discuss what is playing with the other community members, and use two unique Jelli “power-ups,” a Rocket and a Bomb, to further influence what will play next.

“Radio stations all over North America are using Jelli’s new social radio format to capture the attention and involvement of listeners,” said Mike Dougherty, Jelli co-founder and CEO.  “We’re excited to launch Jelli on KSKR-FM 24-hours day, and help them achieve the same jumps in audience size, engagement and share we’ve seen in other markets, while providing their advertising clients with the most interactive stations in their market.”

About Jelli

Jelli is a social music service that combines group listening with game mechanics to completely transform radio. We seek to make radio more social and fun, by putting the airwaves in the hands of the listeners and using the power of mobile and the web to control what plays. Our 100% user-controlled experience broadcasts online 24/7 and on FM radio stations across the U.S. Jelli is based in San Mateo, CA. For more information, visit http://www.jelli.com and follow us on Facebook or Twitter @jellinoise.

Monday, October 3, 2011