Westwood One Partners with Jelli to Bring the Social Web to FM Radio
WESTWOOD ONE PARTNERS WITH JELLI TO BRING THE SOCIAL WEB TO FM RADIO
— Multi-year Relationship Spans Broadcast Radio, Mobile and Web–
New York, NY – March 16, 2011 – Westwood One and Jelli (http://www.www.jelli.com) announced today a multi-year agreement for Westwood One to exclusively represent on-air advertising sales for all local and nationally syndicated Jelli radio programming. Commercial air time within Jelli programming will be available to advertisers through both the Westwood One Network and Metro Traffic divisions.
Jelli fuses traditional radio with a social media experience, putting listeners in control of what goes on the air. From the web or their mobile device, listeners use Jelli to vote for the artists and songs they love and want to hear, together creating dynamic playlists that determine in real time what will play. Local and nationally syndicated Jelli shows air on radio stations from coast to coast, including those in New York, Boston, Philadelphia, Atlanta and San Francisco.
“We are pleased to be working with an innovative company like Jelli that is bringing new forms of interactive programming to radio,” said Steven Kalin, President of Metro Traffic. “Audience interaction has become a major focus of advertisers looking to capitalize on the social network phenomenon and this agreement with Jelli will help Westwood One better serve that demand.”
“This partnership marks an important milestone for our company and for social radio as a whole,” said Jelli CEO Michael Dougherty. “Working together, we will be able to connect more advertisers and provide more opportunities for advertisers to actively engage with listeners.”
About Westwood One
Westwood One (NASDAQ: WWON) is one of the nation’s largest providers of network radio programming and one of the largest domestic providers of traffic information in the U.S. Westwood One serves more than 5,000 radio and 165 TV stations in the U.S. Westwood One provides over 150 news, sports, music, talk and entertainment programs, features and live events to numerous media partners. Through its Metro Traffic business, Westwood One provides traffic reporting and local news, sports and weather to more than 2,250 radio and TV stations. Westwood One also provides digital and other cross-platform delivery of its Network Radio and Metro Traffic content to radio, television and newspaper affiliates nationwide.
Jelli is 100 percent user-controlled radio, enabling users to take over a radio station using their web browsers or iPhones. Leveraging the power of the web to reinvent traditional broadcasting, Jelli empowers the community to interact with the broadcast in real-time and determine dynamically what plays on-air. Launched in 2009, Jelli is based in San Mateo, CA. For more information, visit www.www.jelli.com.