Powering the Largest Marketplaces in Audio
RadioSpot Marketplace is the gateway to selling, managing, and optimizing audio advertising. RadioSpot Marketplace supports both public and private marketplaces and supports various inventory transaction models to meet a buyer’s needs, including Local, National Spot, Network, and audience segments. With the Marketplace, broadcaster’s get access to RadioSpot Planner, our workflow application, streamlining media planning and buying, so teams save time and operate more efficiently.
Benefits of RadioSpot Marketplace
Inventory Management
Centralized inventory system to provide live inventory. Easily publish inventory, set pricing, and manage yield (APIs available).
Media Planning
Planning and buying workflows with RadioSpot Planner, including pre-integrated audience data.
Advanced Targeting
Audience, gender, psychographic, and interest-based targeting segments.
Data Management
Support for automatic data ingestion from Nielsen, custom audiences, and other data sources.
Largest Programmatic Footprint in Radio
RadioSpot powers the two largest radio Marketplaces, iHeartMedia Private Marketplace and Expressway from Katz, providing 2,300 radio stations with a more efficient way to sell and manage their advertising inventory.
iHeartMedia Private Marketplace
Radio ad buying from industry leader iHeartMedia's 848 radio stations, powered by Jelli.
Expressway from Katz
Live on Jelli - the largest Spot Radio marketplace from Katz, the nation's leading media sales organization.
“Programmatic is already an important and expected method of ad buying in the digital space. Now we can bring broadcast radio into that world at a scale no digital audio provider can offer.” -Bob Pittman, Chairman & CEO, iHeartMedia
