Streamlined media
planning and buying
RadioSpot Planner algorithmically matches advertisers’ goals to inventory to create custom campaign proposals for every buy. Jelli's MINT algorithm searches across all live inventory and rates, computing optimal media plans which deliver the most efficient lineups to buyers while allowing publishers to manage inventory yield more effectively and develop more sophisticated pricing strategies. Buyers and sellers enjoy the control and quality of guaranteed, premium inventory while realizing the efficiency, speed, and power of greater automation and transparency. And, with agency negotiations and plan reviews occurring directly via the platform, lead times are shortened and a quick and seamless process is ensured.
Key Features of RadioSpot Planner
Data-Driven Media Planning
Planning workflows with pre-integrated audience research data
Real-Time Control
Centralized control of broadcast campaigns and creative nationwide
Negotiation Workflow
Compatible with SpotPlan for Advertisers for seamless advertiser communications
Business Insights
Analyze activity, including historical and forecasted sales performance
Automated make goods provide a 67% decrease on average in ad under-delivery, pushing station compliance to more than 99%
Simplify Ad Operations
+ Real-time inventory management, campaign planning, and sales execution on a unified platform
+ Leverage powerful data and algorithms to build, sell, and run campaigns
+ Operate multiple pools of inventory with custom pricing and sales strategies
