The Power of Audio – Audio and the Car
BY Jateen Parekh ON September 29, 2015 IN The Power of Audio
Regardless of whether cars become self driving by 2020, connected with rich application experiences, or truly zero emission products, the “mobile” opportunity and experience cars provide is unmatched by any other space. According to the US Dept of Labor, American men and women, 15 years of age and over, spend an average of over 1.1 hours a day in the captive car environment; traveling to work, school, social events, shops, restaurants, attending recreational events, and shuttling the family around. During that time, Americans are keeping themselves entertained and informed thanks to the one medium that is perfectly suited for the car — audio.
For the 243M+ weekly commuters listening to audio everyday, the experience of audio is ideal for passive consumption, but there is no simpler or robust medium that works as well for a mobile environment travelling at 60 mph! AM/FM radio was chosen by 80% of consumers as the top option for their car’s entertainment system in a study conducted by Ipsos. According to Nielson, 93% of adults listen to the radio each week as compared to 87% who watch TV. The infrastructure was not built overnight, it has matured over the past 75 years to where it is today.
Whether the audio is streamed or received via broadcast, there is not one exclusive model for listening. There are driving moments when you want to listen to the songs you want, when you want, and other moments when you want to to hear about new music, local events, national news, traffic, weather, and engage with radio personalities. The ability to target audio listeners while on the road has led to a $15B commercial radio industry. As the U.S. population and number of cars continues to grow, so does the audio industry.
Audio is obviously not limited to the U.S, nor is radio, mobile and cars. There are over 2.4B radio receivers, and over 51,000 radio stations worldwide. Here at Jelli, we take audio very seriously, and look forward to contributing to the growth, resonance, and quality of audio for your mobile environment, globally.
Photograph by zee16